What is an Employer Brand?

This past May, I started a new job. If you're wondering why I haven't mentioned where I work full-time before this post, it is mostly because my full-time work isn't and hasn't been connected to my photo work. 

Though that isn't exactly true.  

I've been doing employer branding work for the past three companies that I've worked for. Not sure what employer branding is? Below is my definition:

Employer branding is more than marketing your company culture to potential candidates and passive job seekers, it is creative storytelling that focuses on what makes working at your company unique. Whether that be the physical office space, the women in leadership, the work-life balance policies, the vibrant personalities of your employees, or all of the above – the main goal of employer branding is to establish a clear and cohesive visual story that spotlights what it is like to be an employee at your company.

At my previous company, I helped re-design the website and created some photo content to start to tell the story of what it was like to work there. You can view some of that work here. I also did similar work when I was at Etsy that you can view here.

Very, very soon I will be kicking off a big project and will have more photos to share. 

Color Blocking in Palm Springs

Naturally, as a sea-side dweller, I’m most comfortable in mild temperatures. That said, I have spent a limited amount of time in the desert. 

So when one of my best friends invited me to join her, 4 other fabulous women, and 2 wonderful men on a trip to Palm Springs for the holiday weekend, I was super excited to experience the desert for real this time. 

We stayed at the Saguaro Hotel, which was complete explosion of color against the shades of brown, yellow, and subtle green.  Below are pictures of our friends against one of the many colored walls at the hotel. 

The trip was a whirlwind and though I probably only spent a solid 48 hours on the ground (and a casual 12 RT in the air), it was 100% worth it. 

New Parisian Perspective

This April, I spent 6 days in Paris. I hadn’t been back since June 2016 and this time it wasn’t for work, it was for 100% vacation. 

I made sure to sign up for a few Airbnb Experiences and because of my wonderful photowalk in Florence, I signed up for another photowalk first. 

The Photowalk I took was along the Canal St. Martin and Bassin de la Villette and ended near Place de la Bataille de Stalingrad. This walk was less about street style portraits and more about learning about and photographing the street art in Paris, though I did encounter one subject who asked for her photo to be taken. 

She saw me and the photographer who lead the photowalk walking along the canal, and asked for me to take her photo (in French, and thank goodness I had a Parisian with me or I wouldn’t have understood what she was saying). When I agreed, she passed her jacket to her friend and began posing.

Our session lasted for about 15 frames of full on modeling until she asked how she looked and I told her she looked beautiful; she thanked us both and walked away with her friend. She didn’t ask for her photos or how she could get them, she just posed went on her way. 

Earlier, I had been told about the French Privacy Law and how in France each individual has the exclusive right to their image and of who uses their image. So if at some point I have to take down this photo, I’ll be fully aware of the reasons why! 

Along the Canal de l’Ourcq there are lots of murals (some commissioned by the city and some not), some smaller installations, and tons of graffiti. I got to see more of Invader’s work, but also some of the l’Ourcq Living Colors murals which was super exciting to see. 

For as long as I can remember, I’ve been a Tribe Called Quest fan (even as a Seattleite turned Brooklynite) and seeing the Phife Dawg mural in Paris, 3,625 miles away from New York was something truly special.

It’s moments like these where I feel like the universe is booping me as a reminder that some things are just innately good and felt regardless of language or cultural barriers.

We are all connected.

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